Sunday, November 08, 2009

Finns twice as mobile as Swedes

A Nordic study (PTS in Sweden) reveals that the mobile share of minutes in outgoing telephone calls in 2008 were the following:

Finland          83%

Norway          55

Denmark       54

Iceland          48

Sweden         41

The study is claiming that fixed line telephony was so much cheaper in Sweden that this explains the difference compared to Finland. I do not share this view - it just seems to be so that Nokia had a bigger fashion impact on behavior than Ericsson. Sweden was distanced by the other countries as price on mobile and SMS nosedived earlier and faster than in Sweden.

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