Avoid Ice Ages

Corporate inertia, quarterly capitalism and techno-hype have together created a rather sad overall picture of how digital services have been introduced.
Far too often in the past digital services have been seen as at best side shows and top management support for promotion - badly needed in conservative organisations - have at best been lukewarm. The next episode has then been a very expensive attempt to catch up with competitors. As this cannot be done fast - even with big money - the Ice Ages following inevitable failures have been deep and long.
The other extreme was seen during the dotcom boom - any hype was good enough for substantial spending - again followed by Ice Ages.

The best way is to start very early - be very interested in new ideas and new technology - try it out - fail from time to time in small scale - and above all be mature when the bigger steps are needed.