Sunday, February 18, 2007

Broad staircase.
When working for digitalization of various services it is essential to start with things many need often - then move to many need less often and try to avoid what few need seldom. The many-need-often service can become a "broad staircase" both to fast take-up - as users tend to "sell to each others" - and to innovations - as so many brains are focusing on opportunities to ask the obvious "Why not"

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