The name of change in behavior that has happened in a critical mass of an audience is innovation - anything less is an invention. To get organisations to really drive change is not that easy - for many reasons.
"The problem with traditional wisdom is that it is long on tradition and short in wisdom." Warren Buffet
"In the First Curve, you're trying to get people unstuck from their behavior. In the Second Curve, you're trying to get people unstuck from the way they think." Ken Blanchard
So:
If you want commitment: Enhance insight, involvement and empower
If you want speed: Accelerate just-in-time learning and real - not-just-in-case skills
If you want accountability: Empower and ask people to set own targets
If you want sustained change: Show trust and embed new tools
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